Purelums™ CC color-correcting tinted serum
Purelums™ CC color-correcting tinted serum
Color-correcting serum that adapts to your tone
1 fl oz (30 ml) · Vegan · For all skin tones
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Purelums™ CC color-correcting tinted serum
60-Day Money Guarantee That's how confident we are in your results. But if you're not completely satisfied with your purchase, simply contact us and we'll make it right for you.
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ok i was SO sure this would turn me orange like every other one lol but nope, matched my tan perfect and stayed put all day. no cakeyness, looks like my actual skin
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im 52 with dry skin and everything sits in my wrinkles.. not this. melted right in, no creasing, still smooth at night. and somehow it adapted to my exact shade. reordering!
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oily skin here so i always need powder but didnt this time. one dot matched me perfectly, no grease, zero transfer onto my phone and lasted thru the gym AND a full work day
Ingredients & what they do
Ingredients & what they do
Color-correcting clay complex — Cancels redness and dullness while blurring the look of texture.
Adaptive pigments — Shift on contact to match your exact skin tone — no orange, no mask.
Niacinamide — Brightens and visibly minimizes the look of pores.
Hyaluronic acid — Delivers weightless, all-day hydration that plumps skin.
Plumping peptide — Softens the look of fine lines so nothing settles into creases.
Caffeine — De-puffs and energizes tired, dull-looking skin.
Shipping & returns
Shipping & returns
Standard shipping typically takes 7-10 business days.
We offer a 60-Day Money Back policy for all unused items in their original packaging.
——How it works
One shade.
Becomes yours.
Not a foundation. Not a skin tint. A color-correcting serum that reads your skin and adapts to your exact tone — no shade-matching, no guesswork.
What's inside
Every drop earns its place
Here's How We're Different
See how our CC color-correcting tinted serum stacks up against the competition.
| purelums | Others | |
|---|---|---|
| Adapts to your exact tone | ||
| Never cakes or creases | ||
| Feels weightless on skin | ||
| Waterproof, won't transfer | ||
| Skincare-grade actives inside |
See What Our Customers Have To Say
Real reviews from real customers across all platforms
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5d ago
i am 54 and SO done with foundations that sink into every line by lunch 🙄 this one literally does not crease, i checked at like 4pm and it still looked smooth. melts right in, doesnt cake. wish i found it sooner honestly ❤️
1.1k
264 Comments
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2h ago
i was nervous bc every "color changing" thing ive tried turns me orange or way too dark.. this actually matched my skin perfect?? no orange no mask just looks like me but better my daughter asked what i was wearing lol
156
26 Comments
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3d ago
my skin is dry and mature so most makeup clings to the dry patches and ages me. not this one. it has skincare in it so it actually felt hydrating all day and didnt settle anywhere it shouldnt 🙌 a little goes a long way too
1.1k
26 Comments
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2h ago
been wearing this 3 weeks now and im obsessed 🥹 no powder needed, didnt rub off on my collar, lasted thru a hot day at my grandsons game. covers the redness without looking heavy. worth every penny imo
156
26 Comments
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Testimonials
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NEED more lol
I've stopped reaching for anything else. It matches me perfectly, never creases, and somehow makes my skin look like my skin just better. By far the most natural thing I've ever worn.
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Honesty just try it
I was so skeptical about a shade that 'adapts,' but it genuinely warmed right into my tone. No orange, no mask, no fuss. It lasted through a full workday and still looked fresh at night.
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OMGG LOVEE IT!!
This is the first tinted product that actually loves my dry skin. It melts in like a serum, stays hydrated all day, and doesn't settle into a single line. I've already bought my second bottle.
